Analysts: J.C. Penney TV Ad Volume is Surprising and 3 More Research Notes to Read

  • Like on Facebook
  • Share on Google+
  • Share on LinkedIn

J.C. Penney (NYSE:JCP): Wells Fargo says that it has been “surprised” at the amount of TV advertising J.C. Penney has done, but it notes that the spending will drive some incremental traffic and sales. The firm also draws attention to J.C. Penney’s issuance of a higher 2013 capex guidance last night in its regulatory filing, and has raised its FY13 earnings estimate to -$4.80 from -$5.17 to reflect higher comp sales estimates. It still keeps an Underperform rating on the stock.

NEW! Discover a new stock idea each week for less than the cost of 1 trade. CLICK HERE for your Weekly Stock Cheat Sheets NOW!


More Articles About:

To contact the reporter on this story: To contact the editor responsible for this story:

Yahoo Finance, Harvard Business Review, Market Watch, The Wall St. Journal, Financial Times, CNN Money, Fox Business