Analysts: Facebook News Feed Presents Strong ROI and 3 Other Research Notes to Peruse
Facebook (NASDAQ:FB): Cowen upgraded Facebook to Outperform from Market Perform. The analyst believes that strong ROI in the News Feed is sustainable with increasing advertising demand meeting rising inventory and prices. Also, Cowen sees Instagram and Video as additional monetization opportunities that are not fully reflected in shares. The shares’ price target has been raised to $53 from $29.