Analyst: Watch Out for This Apple Surprise
Apple’s (NASDAQ:AAPL) streaming music service to take on Pandora (NYSE:P) and Spotify could debut next year, according to analysts at BTIG Research. According to the market research firm, interviews with industry executives and hints from Apple’s iTunes 11 launch on Thursday suggested that the service was on the horizon, CNET said.
What Would Apple Offer Through a New Radio Service?
The BTIG report suggested the inclusion of several standout features in Apple’s streaming service, which it called iRadio.
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“We expect Apple’s iRadio to be vastly superior to Pandora because Apple is unwilling to settle for compulsory music licenses,” the report said, according to CNET. “Instead, expect iRadio to seek direct deals with labels at premium rates enabling iRadio to offer a superior feature set including a global solution (sites like Pandora are limited to the US), increased skips (compulsory licenses limit skips to six/hour), and maybe most importantly, extended caching so that wireless dead-zones are no longer a problem whether driving, flying or underground.”