Analyst: Put Your Fries in Burger King’s Basket, Not McDonald’s
Differing menu strategies will soon set McDonald’s (NYSE:MCD) and Burger King (NYSE:BKW) further apart — but now one analyst is betting on the future of the latter rather than the former. As the two rival restaurant chains work to maintain an edge on the competition as well as combat falling sales on account of the current evolution of the fast food industry, Burger King and McDonald’s are implementing separate techniques.
While Burger King has admitted that it will take a step back from launching seasonal offerings in order to curb costs, McDonald’s is still working on employing the opposite approach and has proven so by its most recent announcement earlier in the week that it will soon roll out limited-time-only chicken wings starting September 9.
But while many analysts believe this new poultry option could mean big things for McDonald’s business, Jonathan Krinsky, Miller Tabak & Co.’s chief technical market analyst, believes that investors shouldn’t put all their eggs in McDonald’s basket. Rather, they should switch them to Burger King’s.