Analyst: Netflix Must Raise Prices to Boost Profitability

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The following is an excerpt from a report compiled by Michael Pachter of Wedbush Securities.

Movie Rental Industry

Key Redbox releases this year (with domestic box office total in millions from www.boxofficemojo.com):

o 8/20: Scary Movie 5 ($32)

o 8/27: Pain and Gain ($50)

Key Redbox releases last year (with domestic box office total in millions from www.boxofficemojo.com):

o 8/21: The Hunger Games ($405), Silent House ($13)

o 8/28: Think Like a Man ($92), The Dictator ($59), Pirates! Band of Misfits ($30)

Over the next two weeks, there are three rental releases that grossed over $50 million in domestic box office compared to one last year. DVD rentals for the upcoming two-week period should outperform the same period last year, as this year’s DVD releases grossed more than last year’s at the box office.

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