Analyst: Multiple Tailwinds for Apple’s iPhone Launch
Could this year’s iPhone launch weekend set a new sales record for Apple (NASDAQ:AAPL)? Cantor Fitzgerald analyst Brian White sees multiple tailwinds driving iPhone sales as high as 6.5 million units this weekend.
In a note to investors, White outlines the four major positive factors that could make this iPhone launch weekend a record-breaker. First, White notes that Apple has released two iPhone models at the same time. He believes that the different price points on the iPhone 5C and iPhone 5S will enable the Cupertino-based company to reach more smartphone consumers.
Second, the analyst believes that the discontinued iPhone 5 will further boost sales of the newly released devices. Third, White points out that the iPhone 5C numbers are likely to be better-than-expected since the device has been available for pre-order since September 13.