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“I offer a solution that doesn’t cost a dime (well almost). A 10:1 stock split,” he wrote. “Mathematically it does nothing except make for a low price. Valuation-wise it’s neutral. Financially, it saves the company from having to dole out billions it needs to fend off its competition from ever getting a stranglehold.”
But most important, according to Isaac Balter, such a solution would offer a big boost psychologically. “The average retail shareholder will be attracted to a reachable and cheaper share price, as retail is not an insignificant owner,” he said. “By enacting a perpetual preferred share, you hurt Apple in the bad years (which inevitably will happen).”
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