Analyst: Don’t Hold Your Breath for Apple TV in 2013
Apple’s (NASDAQ:AAPL) much-awaited high-definition television set isn’t ready to hit the market just yet and will definitely not launch this year, BTIG analyst Richard Greenfield has warned. According to Greenfield, while Apple was hard at work on the development of the new product, legal concerns and content deals were likely to keep it out of the market for at least another year.
“Despite Tim Cook’s repeated statements that the television is an area of ‘intense interest” for Apple, the mythical Apple Television is not released in 2013,” Greenfield wrote in a media predictions report for the year. “The so-called ‘next big thing’ remains hampered by concerns over the legality of the managed/specialized service exception to net neutrality rules, TV Everywhere usage restrictions and solidifying nationwide coverage/accessibility.”
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In addition, considering Apple’s obsession with quality, the company would hold the launch back until it had perfected the user experience, the analyst said. Meanwhile, other companies were on their way to launching both new hardware and services in the space this year.
“While Apple is focused on working with MVPD/ISPs to ensure very high quality of service and to leverage existing programming contracts, we expect at least DISH Network (NASDAQ:DISH) and Intel (NASDAQ:INTC) to launch over-the-top, virtual MVPD services in 2013 (will not have the same QoS that Apple is striving for),” Greenfield added.
Samsung (SSNLF.PK) has also already teased an “unprecedented TV” product that it plans to unveil at the Consumer Electronics Show next week.
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