Analyst: Apple’s iWatch Will Fuel Wearable Tech Market Sales

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Cantor Fitzgerald analyst Brian White has once again reiterated his belief that Apple (NASDAQ:AAPL) will enter the wearable tech product category this year. White said in a recent note to investors that wearable tech was a “legitimate, new product category” after seeing multiple wearable tech devices at this year’s Consumer Electronics Show, reports Apple Insider.

However, in the note obtained by Apple Insider, the analyst also wrote that he didn’t expect sales of wearable tech products to reach a “meaningful” level until Apple enters the market with its long-rumored iWatch. White’s comments echoed an observation recently made by Koru CEO Christian Lindholm, a prominent mobile product designer and wearable tech software expert.

Lindholm suggested that other companies are merely priming the wearable tech market for Apple’s eventual entry. “Consumer electronics companies led by Samsung (SSNLF.PK) build market awareness,” said Lindholm, per Apple Insider. “Apple enters with a big bang.”

Similarly, White told Bloomberg Radio earlier this month that “A lot of companies will try to enter the wearable tech market early on, but it’s going to take Apple to make it cool.”

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