Analyst: Apple Reaped Benefits of Strong Weekend Demand for Tablets
Cantor Fitzgerald analyst Brian White took a look at the effect that the Black Friday shopping weekend had on Apple (NASDAQ:AAPL) in a recent note to investors. According to a survey of 38 Apple Stores conducted by Cantor Fitzgerald over the weekend, Apple “managed the rollout of the iPad mini with Retina Display well.” Some analysts and research firms had previously predicted that Apple would be struggling to meet demand for the iPad mini with Retina display due to supply constraints.
Apple’s lack of “broad-based stock outs” was especially impressive considering that a weekend survey conducted by the CEA (Consumer Electronics Association) found that consumer demand for tablets was even stronger than initially expected. A CEA survey conducted before Black Friday found that 30 percent of consumers shopping for an electronics product this weekend were planning on buying a tablet.
However, according to a CEA conference call held on Sunday, the consumer demand for tablets was even stronger than expected. According to White, the CEA’s latest survey found that 39 percent of consumers shopping for an electronics product this weekend were either buying or planning to buy a tablet. Despite the stronger-than-expected demand for tablets, Apple managed to provide its retail stores with an adequate supply of most versions and capacities of its popular iPad mini with Retina display. However, the Cantor Fitzgerald analyst did find some shortages in his survey of 38 Apple Stores.