Analyst: Apple Gained From New Launches
An analyst from Raymond James has provided some information, via Barron’s, on Apple’s smartphone markets and where they may be headed in the future.
Based on a survey of some 500 smartphone users in North America, the analyst concluded that Apple’s market share has reached its effective peak, being owned by 56 percent of respondents. With last year’s numbers coming in at approximately 47 percent, this is good news for Apple. It also means that the launch of the iPhone 5S and 5C models have done some good for the company’s hold on the smartphone market, allowing the devices to take market share from competitors, rather than just getting upgrades from current Apple customers.
This also brings ownership numbers in line with ownership intent numbers. Raymond James tracks not only the number of users of each type of smartphone but also asks which type of device consumers intend to purchase in the future. With Apple holding about 54 percent of intent to purchase and Android (NASDAQ:GOOG) phones taking slightly less than 40 percent, the recent rise in Apple ownership brings the actual ownership numbers close to the gauge of future iPhone ownership. This implies that future growth of Apple’s market share in the North American smartphone market may dwindle, especially compared with this year’s tremendous surge.