Amazon’s New Kindle Reader is Giving Shareholders New Highs

Amazon’s (NASDAQ:AMZN) Kindle’s have traditionally been met with lackluster reviews. Complaints ran from not enough resolution and contrast to the absence of front lighting. Well, just to stick it to the man, or to provide a more solid product like they promised, today Amazon announced its Kindle Paperwhite — and shareholders are pushing the stock to new highs.

The new Paperwhite boasts 25 percent better contrast and racks up 212 pixels per inch for a much sharper image. At 9.1mm, the device is thinner than the average magazine. Most importantly, the e-reader is front lit, using Amazon’s latest E Ink display. The battery life is supposed to run at 8 weeks on a single charge.

The device comes with some interesting features, including a function which tracks reading speed and predicts how long it will take to finish a book.

This unit will run at $119 for the standard wi-fi enabled model, and $179 for 3G capability. The older Kindle will be available for $69.

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