Amazon Rings in Yet Another Successful Retail Season

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The year 2013 was a good one for Amazon.com (NASDAQ:AMZN), and Christmas 2013 was no different. Although there were some bumps in the road when it came to delivering packages on time, the online retailer released impressive figures Thursday as it illuminated the high points of one of its most successful retail years — ever.

According to Seeking Alpha, Amazon Prime, the retailer’s annual membership program that offers unlimited Free Two-Day Shipping on millions of items, especially enjoyed success this holiday season, as more than one million customers became new Prime members in the third week of December, and on Amazon’s peak shipping day, more Prime items were shipped worldwide than ever before. Amazon now boasts tens of millions of Prime members worldwide and Jeff Bezos, CEO of Amazon, asserts, “They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite.”

Another Amazon feature that has proven popular among consumers late in 2013 is Amazon’s new “Mayday” tech support. On Christmas Day, Amazon proved that its Mayday feature — which instantly connects Kindle Fire HDX owners with an Amazon customer service representatives via video chat — more than lives up to its promises as Mayday response time on Kindle Fire HDX was just 9 seconds on average on December 25, even better than the 15 second response time that Amazon shoots for. Mayday reflects the online retailer’s efforts to compensate for not having the readily available face-to-face tech support that rivals like Wal-Mart Stores (NYSE:WMT) and Target (NYSE:TGT) can promise. With Mayday, consumers can get their tech questions answered without even having to leave the comfort of their own homes.

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