Amazon and Samsung Unveil 4K TV Tie-Up Deal

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Source: SamsungTomorrow / Flickr

Amazon (NASDAQ:AMZN) did its part to provide answers to some questions Monday at CES 2014 once it announced that it will partner with Samsung (SSNLF.PK) and other content providers – Warner Bros (NYSE:TWC), Lionsgate (NYSE:LGF), 20th Century Fox, and Discovery (NASDAQ:DISCA) – to get 4K content on recently unveiled 4K screens. A number of companies have recently cut the ribbon on their new 4K TVs, but until Monday, it was still unclear what content would be streaming from those screens.

According to The Verge, Amazon’s partnership with Samsung and a slew of other content providers will enable the company’s Instant Video Service to provide 4K content from its partner studios. That means customers who buy Samsung’s 4K TV will also be buying into Amazon’s extensive video catalog, making the purchase significantly more appealing.

The deal is lucrative for all parties. Until now, 4K TVs looked like attractive new toys, but not all consumers have been convinced the high price tags are worth the cost when considering the current lack of compatible content. With this partnership, however, Samsung buyers will now have access to Amazon content on their 4K TVs. The South Korean company recently confirmed that Netflix (NASDAQ:NFLX), Technicolor’s M-Go, Comcast (NASDAQ:CMCSA), and DirecTV (NASDAQ:DTV) will also be providing content for its screens.

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