Advertisers Pony Up for Apple’s iTunes Radio Ads
Apple (NASDAQ:AAPL) has been lining up exclusive advertising deals in preparation for the release of iTunes Radio on Tuesday, Ad Age reports. The Cupertino, California-based company has granted exclusive iTunes Radio advertising rights to several companies.
McDonald’s (NYSE:MCD), Nissan (NSANY.PK), Pepsi (NYSE:PEP), and Proctor & Gamble (NYSE:PG) have paid in excess of $10 million for the privilege of advertising on iTunes Radio through the end of 2013, according to Ad Age. Apple has also been bulking up its iAd staff since the ads on its upcoming music streaming service will be sold through its current mobile advertising network.
According to Ad Age, Apple had 40 separate job listings for iAd positions on its LinkedIn (NYSE:LNKD) page and its own website. The job openings included positions for Interactive Production Designer, Interactive UI Engineer, and iTunes Radio Project Manager.