To utilize its new Visa (NYSE:V) payWave technology, Smartphones from Samsung, LG and RIM (NASDAQ:RIMM) have been approved by Visa. This is to help expedite the adoption of NFC payments and services on mobile devices. Additionally, Samsung’s Galaxy SII, LG’s Optimus NET NFC, BlackBerry Bold 9900, BlackBerry Bold 9790, BlackBerry Curve 9360 and BlackBerry Curve 9380 have been certified as Via compliant payments products, usable by financial institutions for transmission of payments.

As the company continues to expand its contact-less payment terminals to major events including the Olympic Games this summer in London, Visa (NYSE:V) says “mobile device manufacturers, mobile operators and retailers to partner with financial institutions to offer Visa (NYSE:V) mobile payment functionality to consumers globally.” This will be the first time in Olympic and Paralympic Games history that Games attendees will be able to pay contactless payments across the event venues with their NFC-enabled devices, which will now include those newly certified.

Gaining support from the major credit card companies and also some of the world’s top smartphone makers, Mobile operators Verizon (NYSE:VZ), AT&T (NYSE:T) and T-Mobile have signed an agreement to form a NFC payment service called ISIS. Owners of these devices will be able to use the Visa payWave application to simply wave NFC-enabled phone in front of one of the many payment terminals already installed at retail outlets worldwide.

Here’s how Visa, Mastercard and American Express reacted to the news today:

Visa, Inc. (NYSE:V): V shares recently traded at $99.76, down $0.14, or 0.14%. They have traded in a 52-week range of $67.51 to $103.45. Volume today was 4,355,699 shares versus a 3-month average volume of 4,070,480 shares. The company’s trailing P/E is 18.77, while trailing earnings are $5.32 per share.

Mastercard Incorporated (NYSE:MA): MA shares recently traded at $348.57, up $2.75, or 0.8%. They have traded in a 52-week range of $228.03 to $384.99. Volume today was 949,119 shares versus a 3-month average volume of 1,052,190 shares. The company’s trailing P/E is 19.58, while trailing earnings are $17.80 per share.

American Express Company (NYSE:AXP): AXP shares recently traded at $48.70, up $0.31, or 0.64%. They have traded in a 52-week range of $41.30 to $53.80. Volume today was 6,159,003 shares versus a 3-month average volume of 7,206,930 shares. The company’s trailing P/E is 12.21, while trailing earnings are $3.99 per share.

Discover Financial Services (NYSE:DFS): DFS shares recently traded at $25.63, up $1.23, or 5.04%. They have traded in a 52-week range of $18.96 to $27.92. Volume today was 8,874,359 shares versus a 3-month average volume of 5,788,480 shares. The company’s trailing P/E is 6.31, while trailing earnings are $4.06 per share.