Acura’s Most Powerful Car Yet Manages Without a V8
Acura’s (NYSE:HMC) reluctance to shovel a V8 into its high-end sedans has arguably done some damage to its brand integrity, as it makes Honda’s luxury marque possibly the only high-end brand without a V8 offering in its leather-clad, upscale range of products.
Infiniti (NSANY.PK) and Lexus (NYSE:TM) — Acura’s two primary competitors from Japan — both offer some potent V8 options for their large sedans and SUVs. Of course, you have the German competition, as well, which have long had V8 power available for almost every product that rolls off their assembly lines.
Instead, Acura has been fighting for a leadership role as one of the most fuel-efficient luxury brands on the market. Unfortunately, this has come to the detriment of performance and as a dent in the brand’s reputation. More crucially, it has pushed away a demographic of younger customers who are looking for a comfortable car with the horsepower that matches the interior fit and finish.
However, Acura has been making strides to boost the performance and handling of its vehicles, notable the new RLX full-size sedan. No, it’s not a V8 — but it is a tech-loaded hybrid setup that features three electric motors and brings the RLX’s total horsepower from a somewhat anemic 310 to a more competitive 377.