On Friday, TriStar Pictures’ (NYSE:SNE) concert documentary One Direction: This Is Us, which centers around the hugely popular Irish boy band One Direction, is set to arrive in theaters and is also expected to break records along the way. Directed by Morgan Spurlock, the filmmaker behind the documentary Super Size Me in which he famously ate a diet of only McDonald’s (NYSE:MCD) for thirty days, the film is expected to climb the all-time UK box office chart where another Sony Entertainment film, Skyfall, currently reigns with a £102 million box office take.
In fact, odds-maker Ladbrokes is giving the film 4/1 odds of overtaking last year’s James Bond film for the number one film at the UK box office of all-time, and 5/1 odds for the film to win a BAFTA for Outstanding Debut in 2014.
“One way or another this film is going to break records and win awards,” Ladbrokes spokesperson Jessica Bridge said. ”The [One Direction] phenomenon is showing no signs of slowing down and the odds suggest they could be adding a BAFTA to their tour bus mantelpiece.”