6 Cars Sporting Brilliant Super Bowl Ad Teasers

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Super Bowl ads are legendary for their way of making even the dullest game enjoyable. Whether you prefer Willem Dafoe starring as the devil or the city of Detroit starring for Chrysler (FIATY.PK), car commercials of the last few years have lived up the hype. The NFL’s Super Bowl XLVIII on February 2 has automakers’ creative teams presenting their work on TV’s biggest stage. Here are six automobiles already sporting teasers worthy of top billing.

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1. Kia K900

Kia (KIMTF.PK) is making a strong play on the U.S. auto market with the K900 sedan, a rear-wheel-drive cruiser that brings spacious luxury to the table at a reasonable price. The only way to back such a bold move is with a Super Bowl commercial.

Among the noteworthy features of the K900, Kia says the car will sport a class-leading wheelbase to go along with the 5.0-liter V8 engine that will crank over 400 horsepower while delivering impressive LED lighting options and interior refinement. Since it’s supposed to be the value option in the luxury segment, expectations on price are around $60,000.

Yet it all begins with the Super Bowl spot for the K900. To add to the hype quotient, Kia enlisted veteran actor Lawrence Fishburne, who will reprise his role from The Matrix for the cause. In the teaser for the game day ad, Fishburne is seen playing with a rabbit-ears antenna to get his vintage TV set working. Will the ad be worthy of the thrilling film franchise? Here’s a peek at what Kia has to offer:

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