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McDonald’s Corporation (NYSE:MCD): Current price $92.26
For the next five weeks, McDonald’s is offering kids in the United Kingdom books with their Happy Meals. During that time, the company intends to give out one book with every Happy Meal they sell, which would inadvertently make it the largest children’s book distributor in the country. Already, the “Happy Readers” campaign is garnering support from the British National Literacy Trust.
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups with QR codes, saying that this initiative is its latest step in an ongoing commitment to supply consumers with information to help them make informed choices. Text, illustrations and a QR code will provide facts about the brand and make nutrition information easily accessible from mobile devices. The initiative starts this week in the United States and will continue being introduced globally through the year, with the text being translated into 18 different languages.
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