5 Things Facebook Needs to Nail in Earnings

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Facebook (NASDAQ:FB) has been a publicly traded company for nearly a year now, but its performance has been anything but astonishing — unless a lack of success can be termed astonishing. Since its stock market debut, the social network’s shares have been unable to get back to to where they started.

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Facebook shares slid from over $38 per share on May 18, 2012, to less $17.55 per share in early September last year. The shares have slowly been working their way up since then, but there’s been a struggle to get much higher than about $27 per share, as the stock has been floating mostly between $25 and $30 per share since December of 2012.

There are 5 key things Facebook will need to do to show in its earnings report — scheduled for release after markets close Wednesday — to prove to investors that the company is a worthwhile investment.

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