5 Things Facebook Needs to Nail in Earnings
Facebook (NASDAQ:FB) has been a publicly traded company for nearly a year now, but its performance has been anything but astonishing — unless a lack of success can be termed astonishing. Since its stock market debut, the social network’s shares have been unable to get back to to where they started.
Facebook shares slid from over $38 per share on May 18, 2012, to less $17.55 per share in early September last year. The shares have slowly been working their way up since then, but there’s been a struggle to get much higher than about $27 per share, as the stock has been floating mostly between $25 and $30 per share since December of 2012.
There are 5 key things Facebook will need to do to show in its earnings report — scheduled for release after markets close Wednesday — to prove to investors that the company is a worthwhile investment.