5 of America’s Favorite Automotive Brands
There’s a lot that goes into making a company great. Great product, a great public persona, and great people, among other things. At the end of the day, though, the public’s perception of a brand is perhaps one of the most important factors in a company’s success.
Who better to take a temperature of this metric than Consumer Reports, which has built its name on the tests, reviews, and feedback of the customers themselves? The magazine just released its top 20 list of automotive brands that are leading in brand perception, and the following include the top five.
“These scores reflect how consumers perceive each brand in seven categories: quality, safety, performance, value, fuel economy, design/style, and technology/innovation,” Consumer Reports explained. “Combining the scores for those factors gives us the total brand-perception score.” Here’s how the top five leaders stack up — any surprises?
Tesla Motors (NASDAQ:TSLA) has established itself as a leading force behind alternative fuel powertrains, and can be credited with the recent acceleration of electric vehicles in mainstream applications. Given the relentelessly positive press from critics and automotive authorities about its Model S sedan, its no surprise that consumers have a high regard for the brand; it scored an 88, up 41 points over the last survey that was circulated.