5 Must-Know Fun Facts About T-Mobile’s John Legere
Today, in the saturated tech world, it doesn’t hurt to stand out. Of course, many still look up to the executive expertise of geniuses like Steve Jobs and Jeff Bezos, both who stay (or stayed) conspicuously out of the public eye, but some other executives have made their mark by deliberately staying in the public eye — and one of those chief executives is T-Mobile’s (NYSE:TMUS) very own John Legere.
Legere certainly has a unique strategy when it comes to running the tech giant that is now the last-place national carrier in a game where bigger is definitely better; however, he has succeeded in grabbing the attention of even those who don’t employ the T-Mobile network, and that at least has to count for something. And his efforts are paying off. According to the company’s latest earnings that Time highlighted Thursday, T-Mobile added 4.4 million net customers last year, while the carrier could only report losses of customers in 2012. T-Mobile also said this week that in its last quarter, its revenues rose 39 percent to $6.83 billion while generating a loss of $20 million. Those losses were attributed to the company offering to pay the difference when new consumers broke their service contracts with competitors.
Thus, it is clear that popularity pays off, but it also is requiring Legere to pay up. In order to continue drawing customers to the T-Mobile network, and convincing them to switch to the everyday low price plan that T-Mobile has held over the heads of AT&T (NYSE:T) and Verizon (NYSE:VZ), the company has had to at least initially hand over money than it may or may not have, although it’s still an expense that Legere believes is worth it.
Though T-Mobile has been struggling to keep up with the likes of Verizon, AT&T, and Sprint (NYSE:S), Legere has stayed calm, cool, and collected, and has continued to make jokes in his iconic outfit of a pink tee shirt and sports coat, all while explaining his company’s plans for the future. The chief executive has been known to push boundaries, use profanities, and antagonize competitors in his press conferences, speeches, and tweets. If you don’t believe us, CNET reported last year that at the Consumer Electronics Show in January 2013, Legere called AT&T’s network in New York City “crap” and added that its capped data plans put a crimp on watching porn on phones. Alrighty then.
AT&T, one of T-Mobile’s fiercest rivals, is one of Legere’s favorite topics of conversation, and a quick perusal of his Twitter (NYSE:TWTR) feed can evidence just that. It’s still up for debate whether Legere’s laid-back antics are what T-Mobile needs to resurrect success and become a force to be reckoned with again in the carrier business, but one thing is for sure — Legere is pretty legendary when it comes to entertaining chief executives, and he is someone that almost anyone would like to get to know. Just in case you never run into him on the sidewalk, here are five facts you should know about this amusing chief executive, or at least five reasons to follow the funny guy on Twitter.