5 Biggest Advertisers Going for a Super Bowl Touchdown
Superbowl XLVIII is nearing its kick-off time. What are you most excited for: the sport, the food, or the commercials? That much may be up for debate, but if you’re one of the Super Bowl advertisers putting the finishing touches on your outrageously expensive advertisements, we know what you’re most wired for.
Kantar Media released its latest marketing progress report for the 2014 Super Bowl Tuesday, and the firm’s data illuminated that companies are still more willing than ever to cough up the big bucks to get their name on the big screen when there is a break in the football action. Kantar reports that from 2004 through 2013, the Super Bowl game has generated $2.01 billion of network advertising sales from more than 130 marketers, and this year is not expected to upset any kind of sales. The average rate for a 30-second advertisement in the big game has increased by more than 70 percent during the past decade, reaching $4.0 million in 2013, and the firm expects even slightly higher pricing for the 2014 game on account of sustained healthy demand.
So, who has already put down the deposit for the expensive face-time at this year’s Super Bowl? Here are the top five Super Bowl advertisers that have spent $437 million on advertising during past games, and will make an appearance again on the first Sunday of February. Though the broadcaster of this year’s championship game, Fox (NASDAQ:FOX), has already enjoyed the payoff from a host of new first-time advertisers this year, these five companies highlighted by Kantar Media have continued to shell out the most cash and deliver the most memorable commercials.