5 Apple Rumors We Hope Come True in 2014
There is probably no other company today that inspires as many rumors as Apple (NASDAQ:AAPL) does. While Apple has a proven history of developing trendsetting products that usually become the standard bearers in the market, the California-based tech company is also notoriously secretive about its upcoming plans. Combine those company traits with a loyal user base hungry for information, and you have the perfect environment for developing rumors.
Last year was an especially fruitful time for Apple rumors as multiple “unnamed sources” in the company’s supply chain leaked rumors about several new Apple products that consumers may see in 2014. Meanwhile, U.S.-based sources leaked information about a new payments service that Apple might launch this year. Although none of these rumors can be independently confirmed, here are the top five rumors that we would most like to see come true in 2014.
1. Mobile Payments Service
Although several analysts have long speculated that Apple could one day leverage its millions of iTunes accounts into a mobile payments service, several recently reported rumors suggest that the service may finally be realized in 2014. Last week, the Wall Street Journal cited unnamed “people familiar with the situation” who reported that CEO Tim Cook and Internet Software and Services SVP Eddy Cue were meeting with various industry leaders to discuss the implementation of a payments service for “physical goods and services on its devices.” This week, ReCode reported that several “payments industry executives” claimed that eBay (NASDAQ:EBAY) subsidiary PayPal was trying to deflect any potential competition with Apple’s mobile payments service by offering to lend a hand with various types of support services.
Despite the fact that it is unknown what form Apple’s mobile payments service will take, several industry watchers have speculated that it may incorporate the use of the Touch ID fingerprint scanner that is found on the iPhone 5S. The increasing use of Apple’s iBeacon technology has led others to conclude that the micro-location technology may also be integrated into a mobile payments system.
Apple CEO Tim Cook noted Apple’s ongoing interest in the mobile payments arena during the company’s recent fiscal first-quarter earnings conference call. “The mobile payments area in general is one that we’ve been intrigued with, and that was one of the thoughts behind Touch ID,” said Cook. “But we’re not limiting ourselves just to that. So I don’t have anything specific to announce today, but you can tell by looking at the demographics of our customers and the amount of commerce that goes through iOS devices versus the competition that it’s a big opportunity on the platform.”