4 Ways in Which Apple’s Users Trump Samsung’s
A recently released study conducted by market research firm Consumer Intelligence Research Partners reveals how Apple (NASDAQ:AAPL) and Samsung (SSNLF.PK) acquire their customers. The study relies on surveys of smartphone buyers to discover which operating systems and devices were previously used by both Samsung and Apple customers.
Overall, Apple appears to be trouncing Samsung when it comes to customer loyalty and retention. The report also reveals some interesting statistics about the ages, incomes, and education levels of Apple buyers versus Samsung buyers. Here are four ways that Apple and its customers are better than Samsung’s.
1. Samsung Customers Flock to iOS
Not surprisingly, CIRP’s study found that a large number of Apple and Samsung customers were already familiar with each company’s operating system. About 42 percent of Apple customers already used iOS, while 43 percent of Samsung customers already used Android.
However, when it comes to customers migrating from one operating system to the other, Apple appears to be far more magnetic than Google’s (NASDAQ:GOOG) Android. Approximately 20 percent of Apple’s customers come from Android, while only 7 percent of Samsung customers are former iOS users.