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Microsoft Corporation (NASDAQ:MSFT): Current price $28.03

At the D: Dive into Media conference Tuesday, Microsoft executives Nancy Tellem and Yusuf Mehdi described their company’s endeavors to create new, original video content that will “hopefully” be launched in 2013. All this comes from the new Xbox Entertainment Studios in Los Angeles with more than 150 employees led by Tellem. In order to create its own original content, the firm is bringing back the concept of adding “interactivity” to traditional viewing experiences, but in this case, the company might actually have the features, infrastructure, and partners to make it work. Microsoft is not trying to replace video partners like Netflix, but the firm says, “We will be the most friendly player in the industry in that space.”

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