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Sprint Nextel Corporation (NYSE:S): Closing price $5.79
On Wednesday, Sprint reported that it has joined with Telefónica in the creation one of the biggest mobile advertising alliances on Earth. Through the terms, between Telefónica Digital, which is the digital innovation unit of Telefónica, and Pinsight Media+, powered by Sprint, the two firms will work jointly on ways to empower global brands to potentially reach in excess of 370 million mobile customers across the United States, Europe and Latin America with targeted advertising. Working together, Sprint and Telefónica will try out efficient ways of supplying global advertisers and agencies with new and easier options through which to plan multicountry mobile campaigns. The idea is that the network will grow further in scale, especially to include Asia.
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