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Facebook (NASDAQ:FB): Current price $27.04
Not a complete surpise here, but Facebook has purchased Microsoft’s Atlas ad serving and tracking unit, marking a significant move as the social networking giant gets more serious about its $4 billion ad business. No financials of the transaction were divulged, but AdAge had placed the likely price earlier in February under $100 million. Microsoft itself had obtained Atlas as a part of its $6.2 billion aQuantive acquisition, and has since been selling that purchase off in parts.
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