4 Consumer Stocks Stories to Kick Off the Investment Shopping Week
McDonald’s Corp. (NYSE:MCD): Closing price $96.20
Earlier in September, McDonald’s tried its hand with mobile payments, and now it is launching an electronic loyalty program at around 570 domestic locations as it attempts to lure younger customers. The mobile solutions marketer Front Flip LLC has debuted a loyalty application in about 420 McDonald’s stores that rewards customers with free food and other items. In an emailed statement, Front Flip founder and CEO Sean Beckner said to Bloomberg the company is adding another 150 locations in the coming weeks.