4 Consumer Stock Stories to Maximize Investment Chatter

Groupon (NASDAQ:GRPN): Current price $4.65

The company’s shares lost a quarter of its market value on Wednesday, subsequent to the news that it began to take a smaller cut of revenue on daily deals during the holidays, sacrificing revenue and profits in order to lure and retain merchants. Some analysts had said that the reduction in its “take rate” was needed to revive stalling interest among merchants in its Internet offers, but this cut into fourth-quarter results. Plus, a sharper-than-anticipated post-holiday slump in its new e-commerce unit added to a disappointing first-quarter sales forecast. Overall, Groupon has lost more than three-quarters of its value since its launch at $20 in November of 2011.

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