4 Consumer Stock Stories to Elicit Investor Chatter

J.C. Penney & Co. (NYSE:JCP): Closing price $19.36

Chief Executive Ron Johnson intends to sack a minimum of 10 percent  of the remaining 3,000 employees at the firm’s home offices in Plano, Texas in February, according to sources to The New York Post, some of which are calling the move the “St. Valentine’s Day Massacre.”