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News Corporation (NASDAQ:NWS): Closing price $28.90

The company plans to unveil its long-rumored national sports channel to advertisers in early March, as a part of its efforts to bring in viewers and advertisers from ESPN, say two knowledgeable sources. Invites will soon be going out to advertisers from New Corp’s Fox division to its premiere sports “upfront” presentation, which is the television industry’s yearly unveiling of new shows at a posh New York event. There, the company intends sales pitches for both its 22 regional sports channels and its new Fox Sports 1 and Fox Sports 2 national channels.

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