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Comcast Corporation (NASDAQ:CMCSA): Closing price $40.08
For the first time in the history of sweeps, NBC is projected to finish fifth in the key adults 18 to 49 segment, marking a punch to the network which went from tops in November with a sweep win to its shows hitting the bottom and ratings plunging. From the beginning of the February sweep on January 31th through February 19th, NBC has averaged a 1.2 rating among adults 18 to 49.
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