4 Consumer Stock Stories Making Lots Of Waves

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McDonald’s Corporation (NYSE:MCD): Closing price $100.29

For a limited period beginning next Monday in Japan, McDonald’s Holdings Co. will sell “premium” hamburgers priced in excess of ¥500. The Quarter Pounder BLT will go for ¥520 to ¥570, making it the most pricey McDonald’s burger. Another new item will be the Quarter Pounder Habanero Tomato, priced between ¥480 and ¥520, available at all McDonald’s outlets in that country. The debut of the new burgers is meant to improve the firm’s profitability; President and Chairman Eiko Harada said on Monday that he believes the new burgers will raise the number of customers.

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