4 Consumer Stock Stories Making a Buzz on Tuesday
McDonald’s Corp. (NYSE:MCD): Closing price $93.80
Analyst Michael Kelter at Goldman Sachs had some bad news for McDonald’s. A Goldman survey of 2,000 customers indicates that the fast food company seems to be losing customers. In a note to investors, Kelter commented that, “It has not had strong innovation for the past few years, it is losing advertising share of voice and it is the restaurant consumers are least likely to recommend to their friends/family.” In the survey, McDonald’s ranked last place in a list of 23 fast-food chains in terms of food quality, healthfulness, and customers’ willingness to pay more for the food than it currently costs.