4 Consumer Stock Stories for Smart Weekend Investment Shopping

Yum! Brands, Inc. (NYSE: YUM): Closing price $69.61

Yum! August same-store sales slid by an estimated 10 percent for the China Division. This decline included an estimated drop of 12 percent at KFC and 5-percent growth at Pizza Hut Casual Dining. KFC sales were reduced by the residual effects of adverse publicity surrounding the December poultry supply event. However, it is anticipated that China Division same-store sales will rebound, and the company expects to post positive same-store sales growth for the fourth quarter.

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