4 Consumer Stock Stories For Savvy Weekend Investment Shopping
General Motors Co. (NYSE:GM): Closing price $35.06
The next Superbowl will see the return of GM ads, as the iconic automaker says that its Chevrolet brand is coming back to next year’s game, because it falls in the middle of a number of new model introductions. GM said in May last year that it was walking away from the 2013 National Football League championship game, put off by a price increase from the CBS network that was too much; the company would not pay more than $4 million for 30-second TV spot. But later, GM dismissed the marketing director who had made the decision, largely linked with a huge advertising contract with Manchester United.