4 Consumer Stock Stories for Investment Shoppers

Ford Motor Company (NYSE:F): Current price $13.98

The iconic automaker will introduce a concept version of its Lincoln MKC at the Detroit auto show on Monday, representing a luxury crossover designed to assist the firm in gaining traction in a quickly-growing and profitable segment of the domestic luxury automotive market. Ford is gambling that an impressive showing in this segment will reverse a sales decline of two decade for Lincoln, which is a brand better known for the Town Car and presidential limos.

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