3 Tech Titans Making Noise: Cook Defends iPhone 5C, Sony’s Lofty PS4 Goal, Amazon Scores Starpower

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Apple Inc. (NASDAQ:AAPL): Tim Cook has weighed in to defend the iPhone 5C’s higher-than-anticipated pricing scheme, noting that, “We never had an objective to sell a low-cost phone,” he told Bloomberg Businessweek. ”There’s always a large junk part of the market. We’re not in the junk business.” However, as Google’s (NASDAQ:GOOG) Android accounts for roughly 79 percent of the market (as per IDC data), analysts are skeptical that the 5C’s high price will help Apple win back the share that it’s given up.

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