3 Tech Titans Making Noise: Apple’s Next Step, Sony Boosts PS4 Estimates, and HP’s Big Management Shift

Apple (NASDAQ:AAPL): With its new products presented, Apple just has to go about selling them — which doesn’t sound  like it would be too difficult for the company, but just in case, it’s enlisted long-time advertising partner TBWA to help with a new campaign to generate more buzz for its new offerings. Years of product-oriented ads have done little to slow the loss of market share in the mobile industry, and the company is reportedly setting out to reinvigorate its bond to the consumer.

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