3 Buzzing Social Media Stocks: New Facebook Searches, Pandora’s Competition Looms, Yelp Fights Back
Facebook (NASDAQ:FB): Facebook on Monday announced two new search features that companies can use to gain access to information about the attitudes of Facebook’s user base. The first will allow companies to search for public posts that contain certain key words or phrases. The second will allow companies to gain aggregated data about private posts that contain those words or phrases without giving away the exact details of the post or the poster. However, demographic data or other public information at an aggregate level would be fair game. The move is Facebook’s latest ploy to tap additional sources of revenue without overstepping privacy bounds.