2015 Cadillac ATS Coupe Sheds Two Doors and the Wreath

  • Like on Facebook
  • Share on Google+
  • Share on LinkedIn

2015-cadillac-ats-coupe-08-1

General Motors (NYSE:GM) broke some new ground with the arrival of the ATS sedan, Cadillac’s smallest sedan to date, which is meant to compete with the likes of the BMW 3 Series, the Audi A4, and the Mercedes-Benz C Class. The ATS is a unique step for General Motors because it was built on its own platform, not one borrowed from another of GM’s brands. The decision seems to have worked, as the ATS was met with a warm reception and appears to be selling quite well.

Building on the success it saw with the ATS, Cadillac has decided to lose a couple of doors, presenting the resulting ATS Coupe at this year’s North American International Auto Show. However, rather than looking like an uncomfortably long, two-door ATS, Cadillac appears to have done a fine job of ensuring that the coupe fits into its new dimensions. All in all, the car comes together in a clean and unified fashion.

There are no extraneous ducts, vents, bulges, or angles present on the car: Cadillac has instead prioritized simplicity against making a statement, and that decision has made a bit of a statement on its own. Even the badge has gone under Cadillac’s knife, making the ATS Coupe the first model of the new generation to wear the shield without the laurels.

More Articles About:

To contact the reporter on this story: staff.writers@wallstcheatsheet.com To contact the editor responsible for this story: editors@wallstcheatsheet.com

Yahoo Finance, Harvard Business Review, Market Watch, The Wall St. Journal, Financial Times, CNN Money, Fox Business