10 Retailers Who Won Black Friday

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Placed Insights recently released its results on which brick-and-mortar retailers saw the most traffic during Black Friday shopping. The firm measures in-store traffic by analyzing the location of 125,000 smartphone users across the U.S. that have opted to share their location with the service. Here’s how the top retailers in the country measured up in terms of drawing shoppers into their stores on Black Friday.

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10. Costco (NASDAQ:COST)

Costco is one of four retailers on this list that opted out of opening on Thanksgiving night in order to allow its employees to spend time with their families during the holiday. While the stores that decided not to open on Thanksgiving probably really do want to give their employees a well-deserved break, there’s also a clear PR benefit to such a move that retailers were probably hoping consumers would recognize. As it seems that Black Friday backlash grows every year, those companies that refrain from the consumer madness even slightly are congratulated for it. The results of Placed Insights’ study seem to back up those positive benefits, since four of the top 10 didn’t open until Friday.

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