We recently put out a report of the 10 most male-dominated brands of automobiles — which brands were owned mostly by men, as opposed to women. Not surprisingly, the leading brands, some of which boasted a 90 percent-plus rate of male ownership, were high-end, high-performance luxury cars that easily commanded six figures. This says a lot about the spending priorities of wealthy men, though it isn’t unexpected. Conversely, it also says a lot about wealthy women, too: namely, that even with the means, women would rather spend their money elsewhere.
Fortunately, iSeeCars.com and its vast trove of car sales data can provide the other side of the story — that is, which brands are most favored by women. “ISeeCars.com analyzed more than 30 million used cars listed for sale on [the website] over the last year and studied hundreds of thousands of inquiries of consumers who contacted the seller about a specific car listing,” iSeeCars founder and CEO Phong Ly told Wall St. Cheat Sheet. “The car brand preferences are based on calculating and comparing the percentages of inquiries from men vs women.”
Here are the 10 car brands most heavily favored by women.
Since their reintroduction to the market under the watchful eye of BMW, Minis have never been considered particularly masculine cars. Even the largest and sportiest of the lot still possess that kind of cute, petite city car attitude, which makes it of little surprise that the company falls on this list, as women are reportedly 18 percent more likely to buy a Mini than men, according to iSeeCars’ data.