Top 5 Merchandise-Movers in the NFL
In a recent release from the NFLPI, the marketing and licensing arm of the NFL Players Association, Seattle Seahawks quarterback Russell Wilson topped the list of merchandise sales in the NFL. The previous No. 1? We’ll give you a hint: He’s the same quarterback who Wilson stole Super Bowl shine from.
This merchandise period, from March 1, 2013, to February 28, 2014, “is based on total overall sales of all licensed products from online and traditional retail outlets as reported by more than 70 NFLPI licensees such as Nike, VF Imagewear, Fanatics, Outerstuff, Fathead, McFarlane Toys, Oyo Sportstoys, Bleacher Creatures, Forever Collectibles and Photo File,” read a statement from the NFLPI.
Licensed product categories include men’s, women’s, and youth game jerseys and t-shirts; player murals; figurines; matted and framed photos; bobbleheads; drinkware; jewelry; and electronic device accessories.
Read on to find out more about the top five merchandise-moving players in the NFL.
1. Russell Wilson, Seattle Seahawks
Though he was ranked 19th in merchandising the previous year, Wilson’s “meteoric rise” to the top of the list is really no surprise. After being drafted in the third round of the 2012 draft out of the University of Wisconsin, Wilson became the Seahawks’ starting quarterback in 2012 and had a passer rating greater than 100 in each of his first two seasons. Leading the Seahawks to last season’s Super Bowl only accentuated the gap with the rest of the league, said Steve Scebelo, the NFLPI’s vice president of licensing and business development: “He absolutely is a national player. His product is selling everywhere.”