5 Athletes’ Limited Edition Partnerships You May Not Have Heard Of
When word broke that Miami Heat superstar LeBron James was getting his own Sprite 6 mix, it was all over the news. Apparently, the 6’8 star likes his drink remixed, with a splash of cherry and orange flavors added to the original lemon-lime. Such a response to James’s endorsement and release of a limited edition item is hardly surprising given James’s relationship with Sprite and the strong connection between celebrity athletes and branding. Nevertheless, there remain several partnerships that have faded into oblivion, and we’ve rounded up a list of them. Read on to learn more about five limited edition partnerships you may not have heard of.
Gatorade, Derek Jeter
In 2011, Gatorade invited fans to choose from a list of 14 “signature” Jeter hits; each nominated by a world-famous athlete or New York icon. Jeter’s home run off David Price for his 3,000th hit won with more than 7,000 votes, and Gatorade responded. To commemorate, the brand created 3,000 limited-edition bottles, featuring an image of Jeter’s milestone and highlighting his total number of singles, doubles, triples, and home runs. Jeter, who is one of New York’s most celebrated Yankees, began a partnership with Gatorade in 1999. Though these bottles weren’t for commercial sale, they remain a collectors’ item.