Will Wendy’s New Brand Appeal to These Top Institutional Shareholders?

Wendy’s/Arby’s Group, Inc.(NYSE:WEN) is revamping their well-known logo as they attempt to improve their brand appeal. After more than thirty years, the freckled girl image will be replaced with a more contemporary look and softer font. According to Craig Bahner, Wendy’s Chief Marketing Officer, “All great brands evolve.” When we stepped back and looked at all of the things we’re doing , we realized it was time to evolve the logo.”

Will Wendy’s shareholders increase their holdings? They reported owning a total of 135,558 shares on 09/30/2012. The shares closed at $4.53 on 09/30/2012.

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Here are the ten largest positions in Wendy’s/Arby’s Group, Inc. at the end of September 30th, 2012.

Tradeworx Inc. held 39,378 shares on 09/30/2012 worth $178,185. This brought the portfolio total to 0.12%.

Capstone Asset Management Co held 26,912 shares on 09/30/2012 worth $121,911.

First Citizens Bank & Trust Co held 25,850 shares on 09/30/2012 worth $116,971.

American National Bank held 20,000 shares on 09/30/2012 worth $90,500. This brought the portfolio total to 0.05%.

Park National Corp /OH/ held 13,213 shares on 09/30/2012 worth $59,789. This brought the portfolio total to 0.01%.

First American Trust Co held 10,205 shares on 09/30/2012 worth $46,178. This brought the portfolio total to 0.01%.

BMO Financial Corp held 0 shares on 09/30/2012 worth $0. This brought the portfolio total to %.

Trian Fund Management L.P. held 83,000,245 shares on 06/30/2012 worth $391,761,139. This brought the portfolio total to 12.61%.

Southeastern Asset Management Inc/TN/ held 34,521,800 shares on 06/30/2012 worth $162,942,889. This brought the portfolio total to 0.69%.

Vanguard Group Inc held 14,890,571 shares on 06/30/2012 worth $70,283,492. This brought the portfolio total to 0.01%.

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