Do Regions Financial’s Most Supportive Shareholders Like the Credit Card Catalyst?

So far in 2012, Regions Financial Corp.’s (NYSE:RF) shares are up 54.42 percent. On July 11, the company announced in a press release the launch of new credit card products that will give consumers and businesses flexibility to access their funds and gain points from purchases and bank services. Consumers will have four card options to meet their needs.

Tom Brooks, head of Regions Cards and Payments Division said, “People want options and help in managing their finances, and our new suite of credit cards provides those, whether someone wants specialized services, a lower rate or to earn points for their purchases.”

With the new suite of credit cards, will Regions Financial Corp.’s largest shareholders increase their holdings? 10 institutional firms indicated owning shares of Regions Financial Corp. (NYSE:RF) in Q2 2012. These firms reported owning a total of 10.706 million shares on 06/30/2012. The shares closed at $6.75 on 06/30/2012.

Here are the ten largest positions in Regions Financial Corp. at the end of June 30th, 2012.

Marathon Asset Management LLP held 9,407,695 shares on 06/30/2012 worth $63,501,941. This brought the portfolio total to 0.75%.

Shell Asset Management Co held 473,912 shares on 06/30/2012 worth $3,198,906. This brought the portfolio total to 0.08%.

First Republic Investment Management Inc. held 299,919 shares on 06/30/2012 worth $2,024,453. This brought the portfolio total to 0.07%.

Oregon Public Employees Retirement Fund held 254,336 shares on 06/30/2012 worth $1,716,768. This brought the portfolio total to 0.1%.

Sumitomo Mitsui Asset Management Company Ltd held 202,512 shares on 06/30/2012 worth $1,366,956. This brought the portfolio total to 0.04%.

Huntington National Bank held 25,634 shares on 06/30/2012 worth $173,030. This brought the portfolio total to 0.0%.

Capital One National Association held 19,812 shares on 06/30/2012 worth $133,731. This brought the portfolio total to 0.02%.

NFC Investments LLC held 19,785 shares on 06/30/2012 worth $133,549. This brought the portfolio total to 0.1%.

Central Bank & Trust Co held 2,037 shares on 06/30/2012 worth $13,750. This brought the portfolio total to 0.01%.

Hexavest Inc. held 0 shares on 06/30/2012 worth $0. This brought the portfolio total to %.

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