Millennial Living: What Cities and Features Attract This Generation
The East and West Coasts can add another difference to the list: age demographics of residents. Nielsen recently compiled a report, “Millennials–Breaking the Myths” which examined that segment of the population aged 18 to 36 who make up 24 percent of America and are known as “Millennials.” Because Millennials comprise the same percentage of the population as Baby Boomers, Nielsen contrasted what places the two groups are calling home.
Regarding housing, the report found that while Boomers are content to be living in the East, Millennials appear to be gravitating to city-centers in the West and Southwestern regions of the U.S. For example, the concentration of Millennials in Los Angeles is 14 percent. The same goes for Denver, Houston, Las Vegas, and Dallas-Fort Worth, and Washington, D.C. As the only Eastern seaboard city, the nation’s capital was a geographical outlier for having such a highly concentrated population of Millennials.
Likewise, Boomers only had one city not in the East in their top ten, Green Bay-Appleton, Wisconsin (28 percent); a location that isn’t exactly eastern, but certainly isn’t a part of the West. Other than Green Bay, Boomers chose Charleston, West Virginia, and Boston at 28 percent as well. And the concentration of Boomers is 29 percent in Hartford and New Haven, Connecticut; Pittsburgh, Pennsylvania; the Tri-Cities of Tennessee and Virginia; and Wilkes-Barre, Pennsylvania.
What slots 4 through 10 on the Nielsen ranking suggest about where Millennials want to live is further cemented by the top choices. Salt Lake City and San Diego tied for second with the Millennials (15 percent) and Burlington, Vermont, was runner-up for the highest concentration of Boomers (30 percent). Rather than herald this as a great migration to the cities, there is another thought underpinning the data. Nielsen called it “A Metropolitan Feel has Millennial Appeal,” an important characterization for a group who wants to be able to live near offices, shops, and restaurants.